Our work

Tele2 new flagship design


Tele2, one of the largest Russian telecoms operators, asked Shopworks to adapt the design-concept of their new 140-m2 flagship store, located in Comcity business centre, the same building where Tele2 HQ is located. Our design team were tasked with delivering the layout plans, design sketches and photorealistic visualisation within a short time period while also developing interior elements and going through the material sourcing process.

Three distinct zones were developed inside the store: co-working, game and coffee. New merchandising elements were also developed including a more effective lighting solution which created a beautiful geometrical pattern in the store. Additional projectors were used to highlight the products as well.

Modularity was a core theme of the design concept and most of the interior elements can be moved freely across the store space, allowing it to be more flexible and adjusted if necessary. The co-working zone is a prime example of this where during normal hours, consumers can better engage with the brand and the products, but if need arises the space can be arranged in order to host evening presentations and events.

Client: Tele2

Location: Russia



Concept design rolled out to other stores

”Shopworks were appointed to create a design for the Tele2 flagship store, located in the same Business Centre as Tele2 Head Office. The brief was to adapt the existing design concept for a new larger store and to develop new design elements.

Shopworks has executed the project in the shortest timeframe and has met all our requests and more. We are very happy with the resulting design, which as part of the overall solution has been rolled out to other stores.”

Dmitry Odegov, Head of Merchandising Division, Tele2