Finist retail store design and branding
Finist, meaning Falcon in Russian, was previously a warehouse style wine and spirits retail proposition. This new premium format maintains the focus on alcohol whilst offering customers the chance to buy a selection of snacks such as; cheese, breads and olives.
The intention behind the new Finist store design is to help people choose their drinks according to occasion and budget. The store has been deliberately designed to to be a premium experience but at the same time friendly and open so as not to intimidate those who aren’t so knowledgeable about wine and spirits. When designing the new brand for Finist we played with the letter’F’ which in Russian looks like a glass, transforming the brand logo to link directly back to the business.
By understanding how a typical customer thinks when trying to make such complicated shopping choices we created a retail store that is easy to navigate, with each category zoned by its characteristics and products clearly signposted. By doing this we’ve made it easier for the customer to feel confident about their purchases.
In order to achieve the right balance between a premium feel and an inviting environment, Shopworks created a colour palette of bright green to mix with the warmer shades of chocolate and natural wood used throughout the store on graphics, fixed furniture and the bespoke designed merchandising units.
“Our aim was to create an environment where people can feel comfortable and inspired. What Shopworks has given us is a great intuitive and contemporary design that captures what Finist stands for and we’re sure our customers will be delighted.”