Our work
Metro franchise brand re-format and roll out
Metro approached Shopworks to help them define the format offer of their franchise brand “My Store” which they planned to relaunch with the opening of a pilot store in the town of Svoge.
Shopworks worked with the Metro team to:
• Develop the store layout strategy and look and feel.
• Establish guidance around category management.
• Adapt the format design to their first ambassador stores, providing detailed designs & specifications.
• Creation of brand and format manuals for the market.
• On-going support with their store roll out beyond their ambassador stores through layout training.
The newly reformatted B2B2C business model will enable merchants to offer a more attractive customer experience while at the same time being more profitable.
By this autumn, Metro will open a second pilot My Store outlet, following which it will roll out the franchise network from October, aiming to become the largest network of its kind in Bulgaria by 2026.
The first pilot store showed a +30% increase in sales and footfall
"METRO partnered with Shopworks as part of our strategic project to build the biggest franchise network of grocery stores in Bulgaria. Shopworks played a pivotal role in this process to define the relevant store format with a distinctive value proposition suitable for the local needs. As a result of this endeavour the first ambassador store was opened in June 2023 and the first results show +30% increase in the sales and footfall. Throughout the journey Shopworks demonstrated true professionalism and dedication to the success of the project and they will play a crucial role for the success of the project in the future."