We create performance focused designs for retailers who want to provide customer experiences and physical environments which deliver significant and measurable sales increases.
A combination of functional store planning principles and proven insights into the emotional customer journey based on 20 years of consumer research underpin every retail design project we deliver.
Whether we are launching new flagship stores, creating ‘store in store’ concepts, rolling out retail solutions or developing concessions, pop-ups and kiosks we never stray from our core objective of making shops work.
Diagnose
Through immersing ourselves in your brand and understanding customer needs we get under the skin of your retail proposition to establish the context for the design.
Discover
Combining a range of research techniques, we discover key insights into how your brand, store and product performs against the market.
Design
Translating the retail strategy and customer journey into a 3D visual representation of your brand incorporating rational and emotional touch points.
Detail
Developing a complete set of site documentation and detailed working drawings for either in-house or external teams. Clear guidance information for future roll outs can be created as well.
Diagnose
Through immersing ourselves in your brand and understanding customer needs we get under the skin of your retail proposition to establish the context for the design.
Site survey and analysis
Brand immersion
Retail DNA analysis
Retail strategy
Layout strategy
Omnichannel strategy
Shopping missions and customer journey
Operational requirements
Discover
Combining a range of research techniques, we discover key insights into how your brand, store and product performs against the market.
Competitor benchmarking
Benchmarking best practice
Shopper insights & customer journey
Market analysis
Future trends
Design
Translating the retail strategy and customer journey into a 3D visual representation of your brand incorporating rational and emotional touch points.
Brand identity design
Mood generation
Store Planning
Retail concept creation & development
External signage & In-store communication development
Retail format development
Photo realistic visualisation and flythrough movies
Digital, virtual reality & augmented reality content creation & development
Detail
Developing a complete set of site documentation and detailed working drawings for either in-house or external teams. Clear guidance information for future roll outs can be created as well.
Tender documentation
Technical floor plans
Application to multiple formats
Site documentation and detail package
Fixtures and furniture detail package
Specification documentation
Roll out manuals
Diagnose
Site survey and analysis
Brand immersion
Retail DNA analysis
Retail strategy
Layout strategy
Omnichannel strategy
Shopping missions and customer journey
Operational requirements
Discover
Competitor benchmarking
Benchmarking best practice
Shopper insights & customer journey
Market analysis
Future trends
Design
Brand identity design
Mood generation
Retail concept creation & development
External signage & In-store communication development
Retail format development
Photo realistic visualisation and flythrough movies
Digital, virtual reality & augmented reality content creation
Detail
Tender documentation
Technical floor plans
Application to multiple formats
Site documentation and detail package
Fixtures and furniture detail package
Specification documentation
Roll out manuals
Can we help with your next project?
Get in touch if you're looking for performance focused store design or to see how Shopworks can help your brand grow.