Category Management

We deliver category solutions that maximise sales and profitability for both retailer and manufacturer based on an in-depth understanding of the consumer as a shopper.

Our category management services span the full range from defining category strategies, such as role and segmentation, to delivering category tactics, such as planograms and range assortment.

Our flexible approach enables us to carry out both full category management projects or to work on specific areas as required by our customers.

category management format planning

Format
planning

We write traffic flow analysis to evaluate the efficiency of store layouts and plan stores that deliver better customer flow and exposure to product.

category management category optimisation

Category
optimisation

We conduct detailed sales analysis to implement the agreed category roles at SKU level. This can range from pricing architectures and promotional analysis to range rationalisation.

category management space allocation

Space
allocation

Ensure that store space is distributed strategically so that all categories can perform at their optimum. There is no point planning a store based on current sales which is why we forecast category sales based on format ambition.

category management adjacencies and planograms

Adjacencies &
planograms

We place categories in the most strategic location with adjacencies that encourage increased basket spend and improve customer flow. We can then produce photo realistic renders and videos of SKU level planograms.

A few examples of our category management work

Costa Coffee store format category development

Costa Coffee store format & category development

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Shell global retail refresh

Sikkens b2b retail store design

Sikkens professional paint store roll out

Can we help with your next project?

Get in touch if you'd like to talk about optimising your brand performance through market-leading category management.