Shopper research

We provide robust, actionable retail and shopper insights for both brand owners and retailers.

Our range of research techniques combine to build a composite picture of brand, store, proposition and product – all from the shopper’s point of view.

However big or small the project, Shopworks flexible and modular approach to research provides the answers, direction and inspiration that our customers need to continuously improve.

retail benchmarking


Understand your position within the retail landscape from a shoppers’ point of view. We benchmark your brand and retail concept against the competition in terms of its uniqueness, differentiation and parity.

customer journey evaluation

Customer journey

Understand how your customers shop and what their purchasing process is both generally and in relation to their different shopping missions. We help you turn your store into a go-to destination for shoppers.

customer tracking


Track shoppers to evaluate store layout and understand changing levels of shopper interest, engagement and activation in your store. Use eye tracking technology to see what your customers see. We help you leverage key learnings to maximise sales.

sales data analysis

Sales data

Monitor and analyse retail success by tracking new concept store results against control stores. Sales data can also be combined with Customer Tracking to refine category placement strategy.

shopping mission evaluation

Customer mission

Identify main customer missions and understand the needs of shoppers within these missions to deliver the product and service mix required to meet them.

Window display analysis

Window display

Evaluate the impact of your store façade and window display. We combine passive observation with semi-structured intercept interview to understand how passers-by react to your store front.

A few examples of our shopper research work

Coca-cola recycling research

Research informs Coca-Cola’s recycling initiative at Shell UK sites

OOMCO Convenience image 1

OOMCO new Ahlain C-Store Format

Costa Coffee store format category development

Costa Coffee store format & category development

Can we help with your next project?

Get in touch if you'd like to talk about optimising your brand performance through market-leading shopper and sales insights.