Category management

ReFuel Forum Mena website image

ReFuel MENA 2023

We are delighted to share that Craig Phillipson and Nikolay Vylegzhanin will be attending ReFuelForum MENA 2023 in Cairo 27th –

ola energy convenience store redesign

OLA Energy creates retail destinations in Africa

OLA Energy, the multi-national energy company, has a new strategic direction. The business, which operates 1,250 service stations in Africa,

Category management customer journey

How category management helps customers and retailers enjoy a smoother journey

What is category management? In today’s competitive retail landscape, retailers need to truly understand their customers shopping behaviour in order