Our approach is simple. We get under the skin of your brand and make sure that you understand the customer experience from the customer’s viewpoint delivering insight and return on investment.
We achieve this through a comprehensive customer research and design approach that combines both the functional and emotional elements of the shopper journey to create solutions that not only deliver memorable shopper experiences but also maximise retail sales and profit.
We examine every physical touch point with the aim of converting consumers into loyal customers for increased sales and profitability.
Increase number of customers
Increase visit frequency
Increase sales conversion
Increase transaction value
Rational – Retail Planning Principles
Maximising brand performance by optimising all the physical elements to guide shopper behaviour both in store and at the fixture.
Equalise value of
Direct customers through retail space
Sightlines, angles and access
Category management and adjacencies
Emotional – The Customer Journey
Achieving shopper satisfaction by ensuring that their needs, expectations and desires are met a every step of their journey through the store.
From a distance
attract, inform, direct
impress, inform, guide
excite, advise, educate, convert, add value
Ready to find out more?
Get in touch if you'd like to talk about maximising your retail sales through a customer focused approach.