Our work
Core Innovations retail forecourt new shop format
Shopworks was commissioned by Core Innovations, a leading Greek fuel retailer with a network of over 1,000 stations, to refresh the forecourt offer of two of its fuel brands Shell and Avin with the objective to create a new shop format that would appeal to a wider range of customers and increase sales.
The Shopworks team worked closely with Core Innovations to develop a new shop format which included a wider range of fresh food, a dedicated coffee area, and a more modern and inviting design. After a successful pilot we also provided Core Innovations with a store layout service for over 100 sites so that they could scale the concept.
As the concept was rolled out Shopworks’ ongoing category management analysis helped Core Innovations to optimise their product mix and pricing. The layout and category management training that Shopworks also provided helped the stakeholder team to understand the new shop formats and how to operate them effectively.
Shopworks subsequently developed further formats, including grocery format locations, a stand-alone shop format Smartshop for high street locations, and total site design for several destinations, including a truck site.
"Core Innovations engaged Shopworks to refresh our two forecourt retail brands in Greece.
Their team are truly professional and have exceeded our expectations at each stage of the journey. Shopworks have brought their incredible global expertise to bear throughout the project and as the initial format definition, strategy and design phases are complete, they have supported our team by transferring their knowledge through training and application to each new site. With remarkable sales results in our trial stores, Shopworks are now supporting the roll out plan, including a new stand-alone high street format for Smartshop as well as deep diving into the category data to provide greater gains to our business. Long may the collaboration last."