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Metro Germany franchise store showcase and rollout

Metro image 2

Well known for their cash and carry stores, multinational retailer Metro also operates locally branded franchise convenience stores across Europe as well as in India and Pakistan.

In line with this expansion Metro wanted to engage with their suppliers and showcase their new global franchise brand Odido and they approached Shopworks to help them design and build a 100sqm replica of the Odido store for their Global Supplier Conference in Dusseldorf.

The store not only needed to showcase the new look and feel, layout and customer friendly environment. It was also a place to showcase the latest technologies (a new global EPOS system) and the latest supplier partnerships (such as ready to go bean to cup coffee).

With just 8 weeks from briefing to show opening it involved the design and layout of the shop, category planning and allocation, detailing construction drawings, branding and graphics artwork, specifying and sourcing furniture, chillers, counters. The Shopworks team also coordinated the shipping of the construction materials, graphics, furniture and merchandising before then building, fitting out and merchandising the store during a very short 3 day window.

With a very tight timeline and even tighter budget, the Shopworks project management team ensured that every aspect of the build was planned and costed so it could be delivered on time and budget.

Client: Metro

Location: Germany

Shopworks have worked with Metro to develop the global franchise retail format, helping to apply and test the format in 7 markets to date.

“Metro AG hosted a Global Supplier Conference and Leadership Meeting in Dusseldorf. We challenged Shopworks to design and build a fully furnished Odido 100sqm franchise store. Shopworks were fantastic in delivering such a complicated project in the time and on budget. They mobilised a full team of designers, project managers and logistic partners to deliver this within our very tight budget and in an extremely short time frame. This included designing the store in line with the established retail principles of our franchise stores, detailing and sourcing retail equipment & bespoke signage. Shopworks then built and merchandised the store within a record 3 days and after the show dismantled the store & shipped it to Poland where it has been on tour in our Metro Cash & Carry Stores to help promote the Odido franchise retail proposition to our Partners.”

Marta Plakwicz - Metro Global Retail Manager, Metro