Nar new mobile telecom retail store concept

The 150 sq metre Nar store is the first to carry the newly branded retail store concept, developed by global brand consultancy Landor and a communications strategy conducted by Y&R that sees the brand ethos as “connecting people to people and people to the world. Being generous, full of life and inspiring”

Shopworks has brought the spirit of Nar to life in an innovative retail environment. Taking inspiration from the warmth and honesty of nature, Shopworks creates a ‘space for happy conversation’ and a shared sense of joy for life by featuring natural materials, carefully curated lighting, fresh colours and bespoke tactile forms. It’s a space designed for a collaborative and sensory experience, encouraging interaction with the latest products.

The store’s seamless integration of approachability and innovation had not been seen before in Azerbaijan and Nar’s new approach sets it apart from the competition. It’s bright, optimistic and a welcoming place to come, share in conversation and be inspired.  And it’s a million miles away from the cold lines and materials normally associated with other high-tech stores of this type.

A rapid rollout of further stores across as well as a range of smaller formats such as co-branded stores and retail kiosk will take place in Azerbaijan over the coming year.