Our work

Peter John Interiors store redesign

Bespoke retail design merchandising unit

With original fittings over 30 years old Shopworks were asked to redesign family run business Peter John Interiors’ Berkhamsted high street store.

To create a welcoming atmosphere informal seating areas were placed around the store catching the attention of passing footfall, leading to increased dwell time as customers are drawn to explore more products at the back of the store.

A carefully thought out zonal plan ensured that space was optimised with categories placed in strategic locations improving customer navigation and independent browsing together with adjacencies designed to encourage increased basket spend such as curtain accessories next to curtains.

Over a 1000 sample books of varying sizes are organised in a bespoke merchandising solution of white units with solid oak worktops for warmth whilst also providing a neutral background for the sample colours to pop out.


Client: Peter John Interiors

Location: Berkhamsted, UK


Maximised the shopping experience, attracted more plus returning customers

“I contacted Shopworks to discuss a project in Berkhamsted renovating our high street shop which hadn’t been touched since the late 1970s. It was very tired and required a new lease of life to truly represent what we did as a company. From the initial consultation, it wasn’t just about making the shop look pretty but also how we can attract more customers, maximise the shopping experience and generate returning customers. A well thought through plan was created and we always felt comfortable dealing with all members of the Shopworks team. Honest, reliable and very accommodating to suit our timescale, needs and our budget. The work was completed efficiently and the results have been absolutely incredible. We now have a professional showroom we can be proud of. One that customers want to visit and are happy to spend plenty of time browsing fabrics, choosing wallpapers and finding that perfect shade of paint. Craig, Victoria, Zoë & the whole Shopworks team were an absolute pleasure to deal with and we will certainly be in touch when the time comes again. It really has transformed our business.“
Charlie Shipperley, Director.