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Sky retail kiosk design

Sky retail kiosk design

Sky appointed Shopworks to create stand-alone Point of Sale kiosks which would be a 3-dimensional representation of Sky’s 2-dimensional brand language. This required us to strike the right balance between achieving visual stand out, demonstrating digital content and increasing sales conversion.

The kiosks were required to fulfil a number of functions to communicate the Sky brand and we created a clean, frameless cube design using materials such as glass, mirror polished stainless steel, moulded and flame polished resin and white corian.

The cubes encapsulate the true essence of the Sky brand and are a complete entertainment experience in one Point of Sale. They provide a large surface area for messaging, enabling images and products to be displayed, changed and updated, while lenticular panels on the doors and HD screens add movement to attract the eye.

Since the cubes have been introduced Sky has received excellent feedback from both customers and staff. Staff have found the sales process much easier as people are naturally drawn to the cubes, while customers appreciate being able to view live demonstrations of HDTV. The cubes have also increased customer interest, prompting more questions both in relation to Sky products and services as well as to the way in which the cube itself actually functions.

Client: Sky

Location: UK

Sector: