Retail design and planning takes centre stage at Shopworks

retail design and planning

Posted on 16 July 2020 in ; ;

While the UK government has struggled with the concept of ‘track and trace’ for its planned Coronavirus contact tracing app and now turned to tech giants Apple and Google for a solution, one company who has got tracking down to a tee is Shopworks, the international retail design consultancy.

It has been capturing customer journeys in retail environments for some 23 years and interpreting that information and data in order to replan stores, drive shoppers though the retail space and ultimately benefit the bottom line.

Founded by Craig Phillipson, a former BP and Kodak executive, Shopworks has built up a sizeable portfolio of work and a strong international footing over the last two decades.

“We’ve always been lucky to have international customers,” states Phillipson, who reports Shopworks has completed projects in some 42 different countries. “[Pre-Covid-19] we are good travellers and have an excellent network of partners: research agencies and design agencies plus fit-out firms, so that we can put a programme together easily in most places,” he says.

In addition to the Berkhamsted, UK-base, Shopworks has an office in Russia, is represented in France and, until recently in China; plus a strong partnership with the Design Partnership in Johannesburg, South Africa and Greater Group in Australia and across Asia, and more recently Bona Design Lab.

Its client base has been diverse, spanning telecoms with the likes of Nokia, Vodafone and O2; and more latterly with forecourt retailers and hospitality (cafés and restaurants) plus the UK cinema chain, Vue.

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