Retail design

We create performance focused designs for retailers who want to provide customer experiences and physical environments which deliver significant and measurable sales increases.

A combination of functional store planning principles and proven insights into the emotional customer journey based on 20 years of consumer research underpin every retail design project we deliver.

Whether we are launching new flagship stores, creating ‘store in store’ concepts, rolling out retail solutions or developing concessions, pop-ups and kiosks we never stray from our core objective of making shops work.

Retail diagnostic

Diagnose

Through immersing ourselves in your brand and understanding customer needs we get under the skin of your retail proposition to establish the context for the design.

Diagnostic and research

Discover

Combining a range of research techniques, we discover key insights into how your brand, store and product performs against the market.

Retail design

Design

Translating the retail strategy and customer journey into a 3D visual representation of your brand incorporating rational and emotional touch points.

design detailing

Detail

Developing a complete set of site documentation and detailed working drawings for either in-house or external teams. Clear guidance information for future roll outs can be created as well.

Retail diagnostic

Diagnose

Through immersing ourselves in your brand and understanding customer needs we get under the skin of your retail proposition to establish the context for the design.

Site survey and analysis

Brand immersion

Retail DNA analysis

Retail strategy

Layout strategy

Omnichannel strategy

Shopping missions and customer journey

Operational requirements

Diagnostic and research

Discover

Combining a range of research techniques, we discover key insights into how your brand, store and product performs against the market.

Competitor benchmarking

Benchmarking best practice

Shopper insights & customer journey

Market analysis

Future trends

Retail design

Design

Translating the retail strategy and customer journey into a 3D visual representation of your brand incorporating rational and emotional touch points.

Brand identity design

Mood generation

Store Planning

Retail concept creation & development

External signage & In-store communication development

Retail format development

Photo realistic visualisation and flythrough movies

Digital, virtual reality & augmented reality content creation & development

design detailing

Detail

Developing a complete set of site documentation and detailed working drawings for either in-house or external teams. Clear guidance information for future roll outs can be created as well.

Tender documentation

Technical floor plans

Application to multiple formats

Site documentation and detail package

Fixtures and furniture detail package

Specification documentation

Roll out manuals

Charles Wells Design

Diagnose

Site survey and analysis
Brand immersion
Retail DNA analysis
Retail strategy
Layout strategy
Omnichannel strategy
Shopping missions and customer journey
Operational requirements

Discover

Competitor benchmarking
Benchmarking best practice
Shopper insights & customer journey
Market analysis
Future trends

 

 

Retail design discovery Majestic Wine
retail design render

Design

Brand identity design
Mood generation
Retail concept creation & development
External signage & In-store communication development
Retail format development
Photo realistic visualisation and flythrough movies
Digital, virtual reality & augmented reality content creation

Detail

Tender documentation
Technical floor plans
Application to multiple formats
Site documentation and detail package
Fixtures and furniture detail package
Specification documentation
Roll out manuals

retail design detailing

A few examples of our retail design work

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Metro franchise brand re-format and roll out

Coral Innovations new convenience shop format

Core Innovations retail forecourt new shop format

Metro image 2

Metro Germany franchise store showcase and rollout

Can we help with your next project?

Get in touch if you're looking for performance focused store design or to see how Shopworks can help your brand grow.