Shopworks project manages Pandora new store concept fit-out

Pandora new concept store fit-out

Posted on 05 October 2019 in

It has been a pleasure to work alongside the Pandora team to achieve the debut of their new store concept and the opening of their first refurbished store in Birmingham, UK.

Led by Head of Shopfitting Victoria Papp, Shopworks worked with the contractors and Pandora’s senior project manager to deliver the successful fit-out meeting the high standard and tight deadline required.

The new concept changes everything from colour choices to lighting to interior design and focuses on creating a welcoming and interactive environment. Highlights include a charm bar, where shoppers can mix and match bracelets and charms, and a treasure table showcasing new products and bestsellers.

Customers are encouraged to touch and feel the products to experience the craftsmanship of our hand-finished jewellery. The concept is created with sustainability in mind, and new lighting design reduces energy consumption by at least 20% compared to current Pandora stores.

Select elements of the new concept have already been tested at a pilot store in Leicester, UK, and Pandora will continue to develop the concept into 2020. The new store design will roll out to more than ten locations in 2019 in the UK, US, Italy and China, and more than 1,000 stores will have new window visuals. Pandora’s online store ( has also been updated with cleaner product imagery and improved navigation and check-out flow.

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